As you already know, Viewed is a unique technology that allows you to embed video within email messages, featuring automatic playback when the recipient opens them.
At Viewed we are researching the best Email Service Providers (ESPs) and sending systems in order to recommend the very best to you, and make your video email campaign perfect.
Today we look at Mailjet, a global platform with offices in Paris, New York, London, Berlin, Barcelona, Sofia, Toronto and Ho Chi Minh City, which aims to create email marketing campaigns with or without video in a simple, uncomplicated way. With servers based in Europe and relationships with ISPs on ‘both sides of pond’, Mailjet offers top-level data safety and unbeatable deliverability
Mailjet’s interface and API are so easy to use, powerful and effective that it does not matter if you are a highly experienced developer or are about to launch your first campaigns. With the tools for segmentation, email automation, A/X tests and campaign comparison, you will be able to improve the results of your email marketing strategy in the blink of an eye.
1. Template editor:
As we discussed at the beginning of this article, one of Mailjet’s goals is the simplification of the process involved in the creation of a marketing or transactional email campaign, which has led them to develop Passport, an easy-to-use editor that lets you design amazing emails in just minutes.
But what is it that makes Passport an easy-to-use tool? The answer: you decide how to design your campaign, as you can use its adaptive editor, with which you only have to drag and drop the items you want into your template, or select the HTML or MJML editor.
MJML is a language that reduces the difficulty of coding a responsive email, thus slashing the time necessary for the creation of these types of messages, which are very important today, when 66% of emails are opened using smartphones.
To carry out your video email campaign with Mailjet you must create your campaign at viewed.info in 5 minutes, and then upload it to Mailjet. Check out this tutorial for more information on how to do this.
After having defined the purpose of your email marketing campaign, it is time to think about the content you are going to send.
To ensure that the content of your email has the desired impact, Mailjet recommends a multivariate test, which involves gauging the effectiveness of various combinations of elements in the same email.
At this point you may be thinking that performing a multivariate test may be very time-consuming. However, with the A/X test tool and the Passport editor you’ll be able to test up to 10 versions of the same email in just a matter of minutes. All you have to do is:
- Identify the problem that you want to solve with the test, whether it is increasing the level of sales or the traffic on your website.
- Identify the elements that may be causing your email not to yield the results you would like to see.
- Think of as many combinations of texts, colors and item positions as you can.
Now let’s talk about the results of your test. Mailjet has also developed a campaign checker, which will help you evaluate the information related to the sending, such as the day and time.
As a marketing expert, you know the importance of delivering the right message to the right person. To this end, recipients are grouped based on similar behaviors and preferences, such as consumption level, opening hours, interest shown in different subject lines, etc., this being key to proper segmentation.
Mailjet’s marketing segmentation will help you manage your contact list, adding and creating as many segments as you deem fit, and allowing you to create multiple conversations with your customers at the same time.
However, before you begin to segment your database, it is important that you also think about creating and growing it.
Taking care to ensure that each of the steps in the creation and launch of an email marketing campaign is easy for anyone, on the Mailjet platform you will find the opt-in widget, a tool that will help you gather e-mail addresses, without the complications of very detailed programming on your website, automatically synchronizing with your Mailjet user account.
We have already talked about the importance of testing the content of your emails and the segmentation of your database. Now it’s time to talk about deliverability. This last step in your campaign’s launch is also a decisive to its success, for which Mailjet makes available to you a great team of experts who will be able to advise you.
For both your marketing and transactional email campaigns, this ESP has an SMTP (Simple Mail Transfer Protocol) server that will save you time and resources, ensuring that your messages will reach inboxes.
Finally, one of the great advantages of combining Mailjet technology with Viewed technology is its self-scalable servers.
Both platforms have servers that grow automatically with the expansion of your campaigns, thereby yielding lower costs.
To learn how to combine Viwom’s unique technology with the Mailjet message sending system, we recommend you watch our video tutorial «How to create an email marketing with video using Mailjet and Viewed»