How to create email marketing with video using Elastic Email and Viewed

In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox, using Elastic Email and Viewed.
Yes, it’s real!
Viewed is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with Elastic Email. You can create professional, high impact and dynamic email campaigns that increase CTR up to 173%.

1. Create your Viewed Account

If you don’t have an account, create one here. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viewed delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.

Sign up on Viewed

2. Upload your Video File

The Viewed platform is compatible with all video formats such as mp4, avi, mov and flv. Press the blue button “Upload Video” on the right side of your screen:

Then fill the form:

  1. Video name: It’s a name to identify the video in your list.
  2. Video file: you have to options:
    – Select a video from your computer. You can use the drag & drop system or click to search and upload.
    – Or introduce a youtube or Vimeo video. It is no needed to select file in the previous field.
  3. Video width: it’s the video size in pixels in your html template.
  4. Behavior: you can select autoplay, loop and mute and combine them as you want. The best combination is Autoplay + mute.
  5. Click on the green button “Upload Video”

Upload video on Viewed

3. Coffee Time!

It´s time to have a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
Viewed will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.

Video waiting on Viewed

When the process finishes you will receive an alert in your notification bar.

4. Get the code for your email

You have three different ways to get the code for your email:

  • Notification bar: when the upload finishes we provide you a link to the code in the notification bar.
    Notification bar
  • List of videos: First, click on “Copy Video ID”. Second, select “Copy to email” option.
    Copy to Email
  • List of videos: Click on “Edit” button, this gives you access to a new screen
    when you have to click on “Email embed code”.
    Copy code

5. Time to go to Elastic Email

Now that you have your Viwom HTML code it´s time to go to Elastic Email to start your campaign. Just log in to your Elastic Email account.

viewed-elastic email

6. Create your Campaign

Go to your dashboard and click on “Campaigns“.

Create email campaign

Then click on “Create Campaign“ button.

Create email campaign

7. Select Email Designer block

Click on “Email designer“, that will allow you to create a new template.

Email designer

8. Paste your Viewed HTML code

Select the “Text“ block and then select “One column“. Drop it to the location of the template where you want to display the video.

One column text block

Select the text block you have dropped and click on <> button to edit it.

Select code icon

Now paste your Viewed HTML code on the block. Set the padding to 0 so that the video block is correctly centered.

Paste Viewed HTML code

Once you have finished editing your template click on “Esc“ to go to the campaign settings.

Campaign preview

9. Campaign settings

Fill all the details for your video email campaign such as SUBJECT, FROM NAME, FROM EMAIL ADDRESS, etc. Also, you can add the contact list that you want to send your video email campaign.

Fill campaign settings

10. Schedule sending options

Now is time to impress the world! After you have finished to set up your template and your campaign, you must schedule your sending options.

Schedule campaign