How to create email marketing with video using Sendinblue and Viewed
In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox, using Sendinblue and Viewed.
Yes, it’s real!
Viewed is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with Sendinblue. You can create professional, high impact and dynamic email campaigns that increase CTR up to 173%.
1. Create your Viewed Account
If you don’t have an account, create one here. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viewed delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.
2. Upload your Video File
The Viewed platform is compatible with all video formats such as mp4, avi, mov and flv. Press the blue button “Upload Video” on the right side of your screen:
Then fill the form:
- Video name: It’s a name to identify the video in your list.
- Video file: you have to options:
– Select a video from your computer. You can use the drag & drop system or click to search and upload.
– Or introduce a youtube or Vimeo video. It is no needed to select file in the previous field.
- Video width: it’s the video size in pixels in your html template.
- Behavior: you can select autoplay, loop and mute and combine them as you want. The best combination is Autoplay + mute.
- Click on the green button “Upload Video”
3. Coffee Time!
It´s time to have a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
Viewed will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.
When the process finishes you will receive an alert in your notification bar.
4. Get the code for your email
You have three different ways to get the code for your email:
- Notification bar: when the upload finishes we provide you a link to the code in the notification bar.
- List of videos: First, click on “Copy Video ID”. Second, select “Copy to email” option.
- List of videos: Click on “Edit” button, this gives you access to a new screen
when you have to click on “Email embed code”.
5. Copy Viewed code in your template
You have to edit the HTML template that you are going to send and insert the code you have copied from Viewed platform. Select the location of the template where you want to display the video.
6. Time to go to Sendinblue
Now that you have your HTML template it´s time to go to Sendinblue to start your campaign. Just log in to your Sendinblue account.
7. Set up your campaign
In order to create your email campaign go to your dashboard and click on “Email“.
Then click on “Create an email campaign“.
Fill your campaign options: CAMPAIGN NAME, SUBJECT LINE, FROM EMAIL and FROM NAME. When you finish click “Next step“.
8. Choose the Past your Code option
You must click on the “Past your Code“ block option and paste the template you have edited previously.
9. Paste your HTML template
Once you have finished editing your template paste it on the Code block and click “Save“.
10. Preview your campaign
You can preview how your campaign will look and then click “Next step“.
11. Choose your contact list
You must define the contacts for your email marketing campaign. If you have set up one or more subscriber lists you can search them under “Search a list or folder“. Then click “Next step“.
12. Schedule sending options
Is time to impress the world! You can schedule your sending options or send it right away.