How to create an email marketing with video using MDirector and Viewed
In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that will play directly in your inbox. Yes it’s real!
Viewed is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with MDirector. To create dynamic, professional and high-impact email campaigns that increase your CTR by up to 173%.
1. Create your Viewed Account
If you don’t have an account, create one here. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viewed delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.
2. Upload your Video File
The Viewed platform is compatible with all video formats such as mp4, avi, mov and flv. Press the blue button “Upload Video” on the right side of your screen:
Then fill the form:
- Video name: It’s a name to identify the video in your list.
- Video file: you have to options:
– Select a video from your computer. You can use the drag & drop system or click to search and upload.
– Or introduce a youtube or Vimeo video. It is no needed to select file in the previous field.
- Video width: it’s the video size in pixels in your html template.
- Behavior: you can select autoplay, loop and mute and combine them as you want. The best combination is Autoplay + mute.
- Click on the green button “Upload Video”
3. Coffee Time!
It´s time to have a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
Viewed will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.
When the process finishes you will receive an alert in your notification bar.
4. Get the code for your email
You have three different ways to get the code for your email:
- Notification bar: when the upload finishes we provide you a link to the code in the notification bar.
- List of videos: First, click on “Copy Video ID”. Second, select “Copy to email” option.
- List of videos: Click on “Edit” button, this gives you access to a new screen
when you have to click on “Email embed code”.
5. Copy Viewed code in your template
You have to edit the HTML template that you are going to send and insert the code you have copied from Viewed platform. Select the location of the template where you want to display the video.
6. Time to go to MDirector
Now that you have your HTML template is time to go to Doppler to start your campaign. Just log in to your MDirector account.
7. Set up a campaign
Click on “Create campaign“ button and a menu will be toggled. Choose “Create email“.
8. Campaign settings
You must fill in all the details of your campaign such as name, subject, sender name and preheader. Then choose the language and click “Next step“.
Select the template that you are going to send and click on “Next step“.
9. Edit HTML template
You can edit and set up the uploaded HTML Template. Also you can make a preview of how your template will look like.
10. Test your campaign
Here you can test your template using different email recipients. When you’re done click “Next“.
11. Select your suscriber list
Select your suscribers for this campaign and click “Next“.
12. Campaign summary
Time to impress the world! You can send your campaign NOW or schedule date and time. You can see as well all your campaign summary.