How to create an email marketing with video using Vertical Response and Viewed

In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox. Yes, it’s real!
Viewed is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with Vertical Response. You can create professional, high impact and dynamic email campaigns that increase CTR up to 173%.

1. Create your Viewed Account

If you don’t have an account, create one here. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viewed delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.

Sign up on Viewed

2. Upload your Video File

The Viewed platform is compatible with all video formats such as mp4, avi, mov and flv. Press the blue button “Upload Video” on the right side of your screen:

Then fill the form:

  1. Video name: It’s a name to identify the video in your list.
  2. Video file: you have to options:
    – Select a video from your computer. You can use the drag & drop system or click to search and upload.
    – Or introduce a youtube or Vimeo video. It is no needed to select file in the previous field.
  3. Video width: it’s the video size in pixels in your html template.
  4. Behavior: you can select autoplay, loop and mute and combine them as you want. The best combination is Autoplay + mute.
  5. Click on the green button “Upload Video”

Upload video on Viewed

3. Coffee Time!

It´s time to have a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
Viewed will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.

Video waiting on Viewed

When the process finishes you will receive an alert in your notification bar.

4. Get the code for your email

You have three different ways to get the code for your email:

  • Notification bar: when the upload finishes we provide you a link to the code in the notification bar.
    Notification bar
  • List of videos: First, click on “Copy Video ID”. Second, select “Copy to email” option.
    Copy to Email
  • List of videos: Click on “Edit” button, this gives you access to a new screen
    when you have to click on “Email embed code”.
    Copy code

5. Copy Viewed code in your template

You have to edit the HTML template that you are going to send and insert the code you have copied from Viewed platform. Select the location of the template where you want to display the video.

Import HTML

6. Time to go to Vertical Response

Now that you have your HTML template is time to go to Vertical Response to start your campaign. Just log in to your Vertical Response account.

viewed-vertical-response

7. Create a campaign

Go to top menu and click on “Messages“ > “Create Email Campaign“.

Create email campaign

8. Paste Viewed HTML code

Then select “Custom Code“ to paste your HTML template.

Custom code

Go to “HTML CODE“ tab and paste the HTML code of the template you edited in step 5.

Paste your html template

9. Campaign settings

You must fill the campaign and send the details such as CAMPAIGN NAME, SUBJECT LINE and PREVIEW TEXT. It is important to describe clearly your campaign purpose in your subject line.

Campaign settings

Then go to “FOOTER“ tab. Here you can add all the detail information you want to insert on the footer area of your video email campaign.

Footer information

10. Choose recipients and send your campaign

You can define your recipients using an email list, or add manually your recipients or import from file. The accepted file formats can be any EXCEL documents: .xls, .xlsx, .csv or .txt.
Then you can schedule your email sending or send it right away.

Footer information